I build high-performing digital experiences, then I obsess over making them better — through analysis, testing, and relentless improvement. My background is rooted in conversion optimization and customer retention in e-commerce marketplaces, and those instincts carry into everything I do.

The game does not stand still. Technology shifts, customer expectations evolve, and the people who win are the ones who keep sharpening their craft. That's what drew me to consulting — every engagement brings a new problem worth solving.

Teaching others deepens my own understanding. The best way I know to stay sharp is to explain what I know to someone who's going to pressure-test it in the real world.

As Chief Innovation Officer at Key Data Dashboard, I served as technology advisor and implementor — focused on strategy and execution, not slideware.

I created an internal program called "AI CLUB" — bi-weekly one-hour sessions with homework, designed to teach both technical and non-technical team members how to actually adopt AI into their daily work. Not theory. Practice.

I'm both coach and player — equally passionate about understanding how the tools work and putting them to use on real problems.

My wife Julie and I have been married since 2001. She's the reason her photo shows up on my professional pages — without her support and wisdom, none of this works.

Our three adult children are spread across London, Oklahoma, and Savannah, Georgia. I'm proud of solutions that help people work efficiently and spend more time with their families — because that's what matters most to me, too.